Quince
Quince is a Winchester-based jewellers that specializes in crafting unique contemporary jewellery by hand. My primary objective was to help the business increase sales and online exposure. The business was in search of a designer who could assist them in promoting a wide range of their handmade products and collections through social media, marketing, and photography content for their enterprise. Check out their website at https://quincejewellery.co.uk
Work experience: February - May 2020
Website
Quince prioritizes the use of pure and natural materials in the creation of their jewelry, ensuring that customers need not worry about any allergic reactions or skin discoloration caused by wearing their products. To further highlight their commitment to organic materials, they sought to present their products in nature-inspired settings. I took advantage of the surroundings available to me at the time and carefully matched each product with its environment, aiming to make them truly stand out. For instance, I placed the shell collection in a sandbox and positioned the blossom earrings and rose quartz ring amidst cherry blossoms for the mother's day promotion. The photographs I captured were then featured on their website, contributing to the successful sale of numerous collections.
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Landing page
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Product gallery
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Product description
Socials
My photographs were also showcased on their social media platforms, resulting in heightened interest and exposure for the business in comparison to their previous photography. Consequently, this contributed to the sale of stock and enabled the business to achieve its primary objective.
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Instagram post grid
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Instagram post
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Instagram story
Mailshot
Using the available photography and assets, I crafted a straightforward email campaign for Quince to reach out to their subscribers over the Mother's Day weekend. The purpose was to inform their customers about the products that would make excellent gifts for Mother's Day. This mailshot aimed to showcase the selected products that Quince wanted to highlight in their dedicated email for mothers.
Image: Email template inside Mailchimp.
Summary
Regrettably, due to unforeseen circumstances arising from lockdown restrictions, I was unable to proceed with this opportunity since I couldn't travel to and from the business to gather jewellery. Nonetheless, it served as a valuable learning experience, enabling me to enhance my skills in effectively communicating with prospective clients.