InfluencerADS
InfluencerAds, a startup marketing agency, was driven by a strong desire for transformation. Connecting small businesses with influencers and raising funds for meaningful charities that resonated with their users. Their motivation stemmed from addressing the following issues listed in the bullet points below. As the intern Graphic Designer, my responsibility was to craft artwork that aligned with the given briefs. This involved assisting the startup in establishing an online presence and contributing to the development of their website and mobile app.
- Smaller influencers are not receiving recognition for the content they produce, as identified.
- Small businesses are finding it increasingly difficult to maintain profitability due to the exorbitant rise in online advertising costs.
- Over time, the reputation of the advertising industry has been tarnished.
Graphic Design Internship: Summer 2020
Promotional Video
The company desired to develop a promotional video for their website and social media platforms in order to spread the nature of their services and convey their values to both existing and prospective users. I was tasked with crafting a script, which I subsequently transformed into a storyboards to serve as the foundation for the promotional video. Following the given instructions, I utilized a software called 'Toonly' to create the video and also generated the accompanying audio. Although this was my initial venture into animation, upon reflection, I acknowledge that it may not be my finest work. Nonetheless, the company expressed satisfaction with the outcome, and ultimately, client satisfaction is of utmost importance.
Website sign in and Dashboard
My responsibility was to modify the design of the sign-in page for influencers. Instead of providing influencers with the choice to log into the desktop and redirecting them to an analytics dashboard, InfluencerAds made the decision to directly lead influencers to download the SWAY app. The desktop version would solely be accessible for business purposes and not for influencers. The accompanying text for this change is "Get paid to create social media content through our app." You can compare the previous design with the new sign-in process design that I developed.
After logging in, users are directed to the analytic dashboard, which required a redesign to match the new branding and maintain consistency with the business. By referring to the previous design, I developed a new dashboard in the updated InfluencerAds branding and color scheme. Prior to the design process, I carefully considered the layout for displaying campaign data through tables and graphs in a clear and user-friendly manner. Additionally, I ensured that the layout allowed for future data to be easily incorporated. Furthermore, I took into account the user's navigation experience within the dashboard and provided options for editing campaigns if desired.
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Before
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After
App pop up design
The strategy for the InfluencerAds app, SWAY, involved incorporating various pop-up notifications that allow users to skip specific steps during the campaign creation process. Additionally, prompts were included to guide users on how to set up a campaign. It was crucial to maintain a consistent style that aligns with the app's design. Therefore, I collaborated with the UI/UX designer to ensure that my designs complemented the visual aesthetics of the app. The primary color scheme of the app predominantly consisted of white, with hints of a blue gradient, as depicted in the design examples below.
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Have you created the post pop up
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Go make your post on Twitter pop up
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Live campaign budget pop up
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Twitter login pop up
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Do you want to skip this stage and come back to it later pop up
Website Illustrations
The company expressed their desire for a fresh approach to the graphics used on their website. They emphasized the importance of maintaining the existing color scheme and style of the previous graphics, while seeking a transformation in the form of the visuals. I proceeded to analyze the essential components of the graphics that were previously utilized in order to determine the style, form, and color scheme that I would need to incorporate into the new graphics that I had to create.
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Influencer campaign illustration
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How much can I earn illustration
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Your budget is in your hands illustration
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Businesses are seeing results illustration
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Step 1 illustration
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We care about the quality of the content, not the number of followers illustration
Social media content
Producing artwork for social media platforms provided me with an opportunity to showcase my creativity and expertise in InfluencerAds. I aimed to create content that effectively conveyed the values and principles of the business, enabling them to communicate their message across various digital channels. The only specification was that the artwork had to be in the dimensions of 1080x1080, and I was responsible for crafting the accompanying description. Fortunately, there were no limitations on the style, granting me the freedom to explore my artistic abilities. Prior to finalizing the designs using Adobe Illustrator, I meticulously sketched out multiple concepts.
