ECS HEATING STORE
ECS, a Hampshire-based plumbing, heating and gas services company, hired me to create digital and print artwork for their new heating store. The store serves as both a parts supplier where local tradespeople can purchase equipment and a showroom where they can try out products before buying. Check out their website for the heating store https://www.ecsheatingstore.co.uk
Branding - CREATING A VISUAL IDENTITY: August - November 2023
Logo design
My objective was to assist in establishing a sub-brand for the trades-store/showroom called 'ECS Heating Store', which would be a part of the larger business 'ECS Plumbing & Heating'. This sub-brand had to be developed from the ground up and be applicable to both digital and print designs. Initially, the emphasis was on digital artwork to enhance online presence and increase visibility for the ECS Heating Store. However, as the project progressed, the need for print artwork also arose.
After gathering all the necessary requirements from the client meeting, I began working on developing the overall brand for the project. In order to maintain consistency, I decided to retain the same brand colors so that the ECS cliential could easily identify and associate with the brand. To initiate the branding process, I focused on the logo as it serves as the foundation. I carefully selected the most significant keywords from the client meeting and utilized them as the basis for my ideation phase. This led me to create initial line art logos, which can be viewed in the 'Proof of concept PDF' document. Following feedback and further refinement, the client ultimately approved the chosen logo.
After finalizing the selected logo, it was necessary to explore different combinations of the original brand colors in order to determine the most effective and compelling option. My immediate objective was to present the client with two versions of the logo, one in light and the other in dark, ensuring its adaptability across all materials regardless of the situation. Following several attempts with different color schemes, the client ultimately favored variation 3 style 3, as depicted in the 'Logo development' document.
Proof of concept PDF
Logo development
Final Design
Light variations
Dark variations
Socials
The project placed great importance on establishing an online presence of the ECS Heating Store, with a focus on social media. I was responsible for designing profile images and social headers/banners for the store, to us on their social media channels. Additionally, I was tasked with creating a series of social media posts, to get their online presence started, incorporating both the copy and imagery ideas provided to me. Using the ECS Heating Store branding, I successfully crafted the desired posts, which received positive feedback from the client.
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Grand opening social
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Why switch to a heat pump social
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Calling all installers social
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ECS plumbing and heating social
HTML EMAIL Signiture
A request was made to remake the existing email signature of ECS Heating Store, which had been generated and watermarked by an email signature generator. Using my knowledge of HTML and CSS, I developed a customized HTML email signature that includes functional links and integrated the new logo.
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Old
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New
Print artwork
The print artwork chosen for this project was determined at an early stage. It included an updated business card design, a heat pump service sticker, and a letterhead design. Additionally, I developed a digital invoicing template that complemented the letterhead design for the business to utilize.
