Storytelling is a crucial tool for visualising and the planning of an animation project, it creates a roadmap for the flow and narrative of an animation, helping anyone to understand how one section transitions through to another, but in a static format.

Once I had established the section breakdowns, brand guidelines, and illustrative style, I was ready to create a storyboard tailored to this project.

The explainer animation focuses on comparing the cost of hiring a permanent employee versus a freelance back-end developer. The goal was to highlight that there isn’t a significant difference in cost between the two options. Throughout the storyboard, you’ll see a clear price comparison between them. By the end, the costs nearly align—demonstrating that hiring a freelancer can be just as effective as hiring a permanent employee, with the added benefit of flexibility.